Marketing Podcasts

This series of seven podcasts is aimed at the spa or salon manager, and is a basic introduction to the essential elements of marketing.  So, whether you want inspiration to start your own marketing programme, or just want to be clued up before you speak to other marketing providers, these podcasts are for you.  The training is provided by marketing consultants, Jay Commins and Samantha Orange, and introduced by BBC radio presenter, Jamie Wilkinson.

Podcast 1:  Introduction (Running time: 2 mins 30 seconds)

Podcast 2:  Understanding your audience; who should you be selling to? (Running time: 12 mins 36 seconds)

Podcast 3:  Marketing tools: which are most appropriate for your business? (Running time: 12 mins 45 seconds)

Podcast 4:  Making the most of your printed materials (brochures, leaflets, posters, flyers, etc.) (Running time: 15 mins 57 seconds)

Podcast 5:  Advertising - what to book, when to book it and what to avoid

Podcast 6:  Promotions and discounting: make them work for you (Running time: 13 mins 36 seconds)

Podcast 7:  Public relations: what is it, and how do you do it? (Running time: 12 mins 13 seconds)

If you'd like to download the first podcast in this series absolutely free, and without any obligation to purchase, right-click here and select "Save target as..." to save the podcast to your computer.

To buy one or more podcasts, click here.